Rio genital-shaped waffle house ordered to cover explicit sign and not to sell to minors

·1-min read

At a Rio de Janeiro pastry shop, customers are waiting in line to buy waffles -- but the chocolate-covered treats come with a twist that is causing controversy in Brazil: they are shaped like penises.

Since the "Putaria" pastry shop opened last month in the upscale beach neighborhood of Ipanema, it has drawn a steady stream of titillated customers, but also disapproval from some neighbors, who have called in the authorities.

This week, the justice ministry's consumer protection agency ordered the shop and similar businesses across the country to suspend sales to minors of "all products reproducing or suggesting the shape of human genitalia and/or body parts with a sexual, erotic or pornographic connotation."

It also barred them from displaying the products in shop windows and ordered them to take down any signs with words or pictures referring to them.

The shop has placed pink cloth over its sign -- matching the decor inside -- but does not appear to have lost customers over the kerfuffle.

Inside, clients laughed and snapped pictures with the waffles of their choice -- phalluses or vulva -- against a backdrop of neon signs with phrases such as "Tastier than your ex."

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