Rita Ora left little to the imagination for fans after she stripped naked to promote her latest single.
Ora posed wearing nothing but a pair of red leather gloves as she covered her modesty with her hands and a strategically placed white box.
The singer was hailed a “goddess” by fans who branded the image a “perfect 10”.
One commented: “God is a woman and her name is Rita Ora.”
A second wrote: “Wow you are so beautiful you're a perfect 10.”
Hailee Steinfeld also showed her appreciation, writing: “I’m obsessed with this song. I luh you reetz.”
Others were less than impressed with the shot, accusing her of setting a bad example for young fans.
“Not appropriate images I’m sorry to say even if you are a beautiful woman you set an example to a lot of youngsters,” wrote one.
Another commented: “We know who you are, what you are but to prove yourself you don't need to take off your clothes. You were the only one who was cute for me but you did what others did. I didn't like it.”
Ora posted the image along with her new track Let You Love Me.
She is currently gearing up for the release of her second album, Phoenix, after a six year hiatus.
Speaking at the American Music Awards earlier this week she revealed the album has given her a “new lease of life”.
“It’s my first global release of an album,” she told reporters. “I feel like I’ve got a new lease of life, this is all brand new. I’m really excited to express my music to the world!
“I’m not exactly rising from the ashes, but it’s like the re-living of something. I feel like I’ve lived this life before in my dreams.”
She said she doesn’t feel pressured into releasing it – she just wants to get it out there for her fans.