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Rival's advert plays up Jair Bolsonaro's links with Steve Bannon

Presidential candidate Jair Bolsonaro has denied having ties to Steve Bannon.
Presidential candidate Jair Bolsonaro has denied having ties to Steve Bannon. Photograph: Silvia Izquierdo/AP

Donald Trump’s former chief strategist, Steve Bannon, has taken a starring role in Brazil’s increasingly antagonistic presidential election, with opponents of Jair Bolsonaro flagging up the far-right frontrunner’s links to the “democracy-sabotaging” North American nationalist.

A campaign advert for Bolsonaro’s leftwing rival, Fernando Haddad, that was released on Tuesday night highlighted the ties between the Trump-praising Brazilian populist and the man Time magazine has called “The Great Manipulator”.

“Do you really know who Bolsonaro is? Do you know who supports him?” a narrator asks viewers before responding: “Steve Bannon.”

“Steve Bannon is accused of sabotaging democratic regimes around the world. He uses fake news to spread fear and violence to win elections,” the narrator continues. “Bannon is a specialist in spreading terror around the world. Bolsonaro has spent the last 30 years doing this in Brazil.”

Bolsonaro – who polls suggest is headed for a landslide victory over the Workers’ party’s Haddad in the decisive second round on 28 October – rejected claims of links to Bannon as “typical fake news” last week.

However, in August his son and close confidant, Eduardo Bolsonaro, boasted of meeting Bannon in New York.

“Today I had the pleasure of meeting Steve Bannon,” he wrote on Instagram alongside a photograph of the pair apparently taken in Manhattan.

He added: “We had a great conversation and we share the same worldview. Mr Bannon stated that he was an enthusiast for Jair Bolsonaro’s campaign and we will certainly be in contact to join forces, above all against cultural marxism.”

In a subsequent interview with the Brazilian magazine Época, Eduardo Bolsonaro claimed the former Breitbart News chief had “said he was open to helping” his father’s campaign. “This, obviously, doesn’t include anything financial. We made this very clear, on both sides. The support involves internet tips, perhaps an analysis, interpreting data, this kind of thing,” Bolsonaro was quoted as saying.

Speaking in London last week, Bannon called Brazil a potentially key component in the worldwide nationalist network he was seeking to build with his Brussels-based foundation “The Movement”.

“The Movement is actually not just about the EU. It is really global in nature,” Bannon said, adding: “I see what is happening in Brazil as part of this populist movement.”

In an interview with the Guardian in April, Eduardo Bolsonaro described his father’s rise in similar terms, drawing parallels with Geert Wilders, Marine Le Pen and Donald Trump.

“I think this is a global movement … [of people] looking for order and who no longer believe in the political class,” said Eduardo Bolsonaro, 34.

“People are tired, fed up.”

However, Eduardo Bolsonaro denied his father was an extreme-right politician. “These are pejorative terms created to denigrate us. I’d say we were conservative in our customs and liberal with the economy. So on the spectrum we are centre-right.”

On Tuesday, Jair Bolsonaro rebuffed an endorsement from the former Ku Klux Klan leader David Duke. “He sounds like us,” the white supremacist was reported to have said of Jair Bolsonaro, who is notorious in Brazil for making hostile comments about its black, indigenous and LGBT communities.

In response, Bolsonaro tweeted in English: “I refuse any kind of support coming from supremacist groups … This is an offense with Brazilian, the most beautiful and mixed race people in the world.”