Ten-year-old Romeo Beckham has been unveiled as the new star of Burberry's latest advertising campaign.
The second son of former England football captain David Beckham and Spice Girl Victoria joins a British cast featuring the likes of Cara Delevigne for the fashion house's spring/summer 2013 campaign.
Wearing a classic Burberry trench coat and holding an umbrella, a smiling Romeo appears in one image in the advertising campaign balancing on one leg.
Burberry's chief creative officer Christopher Bailey described him as "a joy to work with".
He said: "This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family.
"Cara, Edie Campbell, Charlotte Wiggins, Charlie France and Alex Dunstan are joined by Max Rendell and Romeo, who was a joy to work with and really stole the show."
Burberry, which has its HQ in London, was founded in 1856.
Romeo appeared on GQ's Best Dressed Men list in 2011.