The British mill that provided the fabric for both Prince Harry and William's wedding outfits has created the world's first woollen coffin designed to be less 'scary looking' than its wooden counterparts.
AW Hainsworth has said it invented the product to overcome problems posed by conventoinal coffins, which grieving family members often complain are too cold, angular and uninviting.
In contrast, it is hoped woollen coffins will be more 'appraochable' for grievers.
Julie Greenough, marketing manager at AW Hainsworth, said the coffins were designed primarily with family members in mind.
"The woollen coffin is a unique alternative to the conventional ones people are used to.
"Traditional coffins have sharp angles and cold, hard edges whereas this one is very warm and approachable.
"We are finding that family and loved ones find them to be very comforting, they're not as scary looking."
"These are the first and only woollen coffins to be introduced to the market,"
The mill also promotes the 100 per cent biodegradable coffins, which will rot naturally into the ground after burial or can be cremated without releasing noxious smoke, on the fact they are environmentally friendly.
The coffins are made from three whole sheep fleeces along with an MDF base board, a cardboard frame and a cotton lining and cost £900 each.
While the Yorkshire-based mill has placed a patent on the coffin, the idea for a woollen casket is thought to go back to the 17th century when it was introduced as a way to boost the wool industry.
AW Hainsworth has been operating for more than 230 years in the UK and are known for their high-profile clients as well as clothing the military and providing baize for pool and snooker tables.