X Factor contestant turned TV presenter Rylan Clark-Neal will front BBC fashion show You Are What You Wear, following in the footsteps of Gok Wan and Trinny and Susannah.
The new programme aims to create a new spin on the fashion format and Clark-Neal said he hopes to make people “proud of what they see” in the mirror.
Each show will follow four customers visiting a “department store of dreams” with clothes on offer including vintage styles, high street fashion and designer items.
The contestants will then discuss their fashion problems and insecurities in front of an enormous changing room mirror, before a team of personal shoppers helps them to get a new look.
Speaking to the Daily Mirror, the 30-year-old presenter said: “I’m thrilled to be fronting a new series and can’t wait to help people from all walks of life find their sense of style and be proud of what they see when they look in the mirror.”
You Are What You Wear will immediately draw comparisons to What Not to Wear, which was presented by Trinny Woodall and Susannah Constantine between 2001 and 2005.
The duo then left the BBC to host Trinny & Susannah Undress... on ITV, which ran for two series in 2006 and 2007.
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Clark-Neal rose to fame as a contestant on the ninth series of The X Factor in 2012.
He subsequently appeared on Celebrity Big Brother and later fronted spin-off series Big Brother's Bit on the Side from 2013 until its cancellation in 2018.
The presenter has also been a regular contributor to This Morning and is currently appearing on Channel 4 series Celebrity Gogglebox, with a hosting gig on Strictly Come Dancing: It Takes Two coming later this year.