Sainsbury’s rolls out £2 ‘Taste Me, Don’t Waste Me’ fruit and veg boxes
Sainsbury’s is offering customers the chance to buy £2 boxes of fruit and vegetables that would otherwise go to waste.
The boxes, which will be on offer at 200 UK shops, will be a mixture of products that are good to eat but considered surplus by the supermarket chain.
“This can be due to a variety of reasons, for example, one piece of fruit in a pack may be damaged but the others are fine to be sold,” a statement explained.
The scheme, called Taste Me, Don’t Waste Me, is part of the business’s effort to halve its food waste by 2030.
Last year, Sainsbury’s also began removing best-before dates from more than 100 products, including pears, onions, tomatoes and citrus fruits, with more than 130 lines to follow, to help customers reduce food waste at home.
Richard Crampton, director of fresh food at Sainsbury’s, said: “We’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too.
“We believe that everyone deserves to eat well at an affordable price, and we hope this additional support will ensure that good quality food doesn’t go to waste.”
Taste Me, Don’t Waste Me boxes can have many fruit and vegetable staples but exclude products with a use-by date and products in specialist packaging such as lychees and physalis.
The company is also offering £2 top-up coupons as part of the Government-funded NHS Healthy Start scheme to help low-income families in the UK purchase fresh, frozen and tinned fruit and vegetables.
“It’s great to see that shoppers have been enjoying the ‘Taste Me, Don’t Waste Me’ boxes, which is why we’re really pleased to roll out the trial to 200 supermarkets, helping even more people across the country,” Mr Crampton added.