Sainsbury’s shoppers using Nectar Card issued £168 warning

Sainsbury's shoppers using a Nectar card have been warned
-Credit: (Image: (Image: PA))

Sainsbury's shoppers who utilise the supermarket's Nectar Card to save money have been cautioned that they are on average £168 worse off per year, based on recent price comparisons.

According to figures released by consumer magazine Which? customers who regularly shop at Sainsbury's are being informed that it's costing them an additional £14 per monthly shop, or £168 over a year's worth of monthly food shops. Which? has unveiled its supermarket price comparison analysis for June 2024 and for the first time has incorporated the impact of loyalty cards on prices, including Tesco's Clubcard and the Sainsbury's Nectar card, reports the Express.

Despite the Nectar card reducing the total cost of a basket, Aldi and Lidl (and in Sainsbury's case, Asda and Tesco) all still emerged as cheaper options. Aldi outperformed Sainsbury's, even when taking into account Nectar Card prices at Sainsbury's, by more than £14 per shop.

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Unsurprisingly, Waitrose was identified as the most expensive supermarket by a significant margin, at a full £32.60 dearer than Aldi, which was crowned as the cheapest.

The consumer champion's monthly analysis involves comparing the average prices of a shop consisting of popular groceries at eight of the UK's biggest supermarkets. June's list of 65 items included a mix of both branded and own-brand items, such as Birds Eye Garden Peas, Heinz baked beans, Hovis bread, milk and butter.

A recent survey has revealed Aldi as the cheapest supermarket in June, with customers spending an average of £118.41 throughout the month. Lidl was a close second, with the monthly average cost being slightly higher at £121.31. Sainsburys shoppers who took part in the Nectar scheme spent an average of £132.90, however without the advantage of this loyalty card, the total bill rose to £137.51. Asda's averaged at £131.42, placing them in the middle tier of supermarket costs.

Which? Retail Editor Ele Clark stated: "From this month on we will be regularly including loyalty prices in our analysis. As member-only pricing continues to grow, Which? believes the sector needs to be properly scrutinised and held to account so that all shoppers - including society's most vulnerable - can benefit, and no one is misled into believing they're getting a better deal than they really are."

"With food prices continuing to squeeze household budgets, it comes as no surprise that many people are choosing to shop with the discounters, and Aldi has again won the cheapest supermarket title. Our analysis shows that Aldi and Lidl are still cheaper than the traditional supermarkets, even when you include loyalty pricing."

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