Sainsbury's Nectar card warning as shoppers could miss £624 saving

Sainsbury Nectar loyalty card
-Credit:Rui Vieira/PA Wire


Sainsbury's shoppers have been given a stark warning about a potential £624 extra they could be saving annually. Consumer champions Which? conducted daily price checks on a standard grocery trolley at the UK's leading supermarkets throughout 2024, revealing monthly findings that crowned Aldi as the most wallet-friendly option for the entire year.

Lidl came in as a close second, averaging just £1.99 more than Aldi each month. In contrast, Waitrose consistently ranked as the priciest option for shoppers' essentials in 2024.

The watchdog said: "Waitrose was the most expensive for our bigger shop every month except September, when Sainsbury's was priciest (for shoppers not using a Nectar card)", reports Birmingham Live.

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The price comparison took into account universally available discounts and loyalty scheme prices, excluding multibuy offers. December saw Aldi leading the affordability race, with an average charge of £100.29 for a mix of 56 branded and own-label items.

Nectar card users at Sainsbury's shelled out £112.13, while non-cardholders faced a bill of £116 equating to a £12 weekly saving for cardholders, or £624 over the year. Harry Rose, editor of Which? magazine, said: "Our research shows Aldi has retained its crown as the UK's cheapest supermarket in 2024.

"After the added expense of the festive period, many households will be looking to cut costs. Our analysis shows that by switching supermarkets, shoppers can make significant savings, highlighting the advantages of shopping around where possible."

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Tesco emerged as the most wallet-friendly of the traditional supermarkets with a Clubcard, the bill came to £111.22, and without one, it was slightly higher at £112.90.

At the other end of the scale, Waitrose's basket price stood at £129.83 almost £30 pricier than Aldi's offering.