Sam Fender announces new album People Watching after tour sells out in an hour

It's the news his fans have been waiting for and Sam Fender has now confirmed that his third album People Watching will be out early next year. And the announcement arrives just weeks after all dates for his UK and Europe tour sold out in an hour.

Having won the Brits Critics Choice award in early 2019, Sam quickly went onto be one of the country's biggest rising stars, with his debut LP Hypersonic Missiles rocketing to number 1 later that year, after Sam performed at a series of festivals in the summer and singles like Will We Talk and Saturday became instant anthems.

Second album Seventeen Going Under arrived two years later and cemented the North Shields musician as one of the biggest names in the British music industry, earning him a number 1 and paving the water for sold out tour dates across the world and a headline set at Glastonbury.

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Sam's career then peaked again a year later, when he sold out St James' Park over two consecutive, for two gigs that Newcastle will never forget and then there was huge demand for tickets when the 30-year-old announced new tour dates for December in the UK and Europe in the spring.

And, ahead of the title track being released as a single later this week, Sam has revealed that third album People Watching will be out on February 21, 2025.

Sam produced his record alongside bandmates Dean Thompson and Joe Atkinson over two years, working firstly in London in 2023 with producer Markus Dravs, and then earlier this year in Los Angeles with The War on Drugs’ Adam Granduciel, a musician Sam has a long-standing admiration for. There is also a local connection to the album artwork, with the cover being shot by acclaimed North East photographer Tish Murtha.

An early teaser for People Watching reads: "If Seventeen Going Under was Sam’s “coming of age” record, People Watching is his next step forward - colourful stories and observations of everyday characters living their everyday, but often extraordinary, lives.