Samantha Cotterell: "We're turning an abandoned city into a vibrant area" I Alula

AlUla's Old Town was once an essential stop on the incense road through Arabia, but it's been largely abandoned for more than 30 years. Here, the RCU's Executive Director of Design, Samantha Cotterell, reveals its new design district, AlJadidah, and the shape of things to come. To find out more about how AlUla is becoming a must-see destination for tourists, and a thriving arts and culture hub, visit

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