Samsung is reportedly planning to open a huge store in London to compete with Apple and Microsoft (SSNLF)

Thomson Reuters

• Samsung is reportedly going to rent a huge space in King's Cross to open a flagship store next year.

• The mall in which the space resides was designed by famous British designer Thomas Heatherwick.

• The architect is also working with Google to build their London-based European HQ in King's Cross.

Samsung will open a massive new store in London's King's Cross area next year, according to Bloomberg.

Much like its 837 site in New York, the Korean firm will reportedly bill the store as a place to showcase its products as well as a number of technology-related experiences (like virtual reality tours, for instance).

The New York space is listed on the company's website "not [as] a store, but a new kind of place filled with ideas, experiences and Samsung's cutting edge devices."

The place Samsung is apparently eyeing for is the top floor of King's Cross' Coal Drops Yard mall. The building was originally designed by famed British architect and designer Thomas Heatherwick.

Coal Drops Yard

Heatherwick is also working with another technology giant, Google, to expand its European operations with a new, King's Cross-based headquarters, although the so-called "landscraper" will only start construction next year.

Like Samsung, Microsoft is looking to establish its product showcase by leasing a huge London space, too, this time right at the city's heart — Oxford Circus — meters away from Apple's recently redesigned flagship store.

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