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Sarah Jessica Parker's favorite anti-aging serum is just $22 at Amazon — that's over 35% off

It can be frustrating to look into the mirror and see the visible signs of aging reflected back. But it's not something we have to accept lying down — not by a long shot! Instead of dropping big bucks on pricey treatments and costly luxury products, take it from style icon Sarah Jessica Parker: A little Vitamin C is the way to go to help tighten and brighten maturing skin. Specifically, Vitamin C in the form of RoC 10% Vitamin C Face Serum, which SJP included on her 2023 holiday favorites list. Right now, you can try this celeb-loved serum yourself for just $22 (down from $35) — a fab 35% off discount.

In a clinical study, the vast majority of participants experienced visible positive results after a month using this super serum.

Save $13 with coupon
$22 at Amazon
Explore more purchase options
$27 at Walmart$35 at Ulta Beauty

Why is this a good deal?

There are other Vitamin C serums available at a similar price point on Amazon, but this offering from RoC has brand-name recognition behind it, not to mention SJP's personal endorsement. Considering Vitamin C facials at spas can cost upwards of $100, and luxury-brand versions of the serum are double the cost (if not more), we suggest grabbing RoC's if you're looking to experience the skin-saving benefits of Vitamin C for yourself ... especially now, when an on-page coupon drops its price to just $22 — 35% off the original price.

Why do I need this?

We first learned about the RoC 10% Vitamin C Face Serum when it was featured on Sarah Jessica Parker's Amazon list of holiday favorites at the end of last year. Celebrity-approved skin care can often cost a fortune — after all, they have the $$ to spend on chichi treatments, facials, and products that are well out of the typical buyer's range — so when someone like the Sex and the City star is a fan of a product that's under $25, we pay attention!

This popular serum contributes to a glowier complexion while also helping to even out skin tone and reducing the appearance of fine lines and dark circles. The treatment works its magic thanks to its powerful 10% Vitamin C formula, which also includes energizing nonapeptides to help revitalize skin and combat the visible effects of environmental stressors such as UV rays, blue light and pollution. If you're looking for a way to fight the visible signs of aging, this is your new best friend — participants in a clinical study of the serum reported visibly tighter, brighter and more even skin after only four weeks of use.

Sarah Jessica Parker
Carried away: If RoC is good enough for SJP, it's good enough for us! (Getty Images)

What reviewers say

More than 6,000 Amazon customers have taken to the site to share their love for RoC 10% Vitamin C Face Serum — in the form of flawless five-star reviews. "A game changer for my skin-care routine," said one user. "This daily anti-aging serum works wonders, earning it a well-deserved five-star rating. ... The results are impressive. It has visibly improved the texture and tone of my skin, reducing wrinkles and brightening dark spots. My skin looks and feels rejuvenated." Plus, they added, "With a generous 1 fluid ounce, the bottle lasts a long time, providing excellent value for the quality of the product."

"I'm impressed by this serum," admitted a convert. "I normally only use high-end face products ... This serum from RoC can knock out most of those products. When you apply it, you can see the instant glow it gives your skin. After a few weeks, wrinkles are less visible (obviously they won't disappear). You can feel how it tightens your skin. It moisturizes and doesn't leave your face greasy, even if you layer up products like I do. In my opinion, this is a must."

If you're looking for something to pamper mature skin, shoppers say this is definitely a great option. "It leaves my mature (70-year-old) skin noticeably smoother and brighter than other products, leaving the overall tone of my complexion more evened out after only a few applications, which is a huge plus for mature skin," marveled one happy reviewer. "This serum is not at all oily, and is quickly absorbed, with a little going a lonnnng way, so the bottle lasts longer than expected."

Don't forget to add the on-page coupon to score your double discount!

Save $13 with coupon
$22 at Amazon
Explore more purchase options
$27 at Walmart$35 at Ulta Beauty

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

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