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I’m A Celebrity winner Scarlett Moffatt will relocate her Gogglebox family and entire childhood home to Africa for a brand new Channel 4 series.
Joined by her parents Betty and Mark, sister Ava and grandmother Christine , Moffatt will travel to Nambia to live in an exact replica of her Country Durham house, alongside the nomadic Himba tribe for new show The British Tribe Next Door.
The four-part series will see the Moffatt family enjoy the usual comforts of their home, including running water, electricity, iPhones, television and microwavable ready meals, while trying to find common ground with the Himba tribe.
Moffatt said of the new show: “This is one of the most eye-opening experiences of my life. I feel privileged and humbled that the Himba tribe invited us to join them and we have all learnt an enormous amount.”
Chief Tijone of the Himba tribe added: “I was born in our village and I've never travelled far so I don't know the Western life. Of course, there are benefits and there are disadvantages.
“When the visitors come, they can explain everything to us, and we will learn from each other's cultures.”
Alf Lawrie, Head of factual entertainment at Channel 4, said: “For the first time in human history, British suburbia and Himba tribal life will coexist side-by-side.
“This series contrasts two worlds on a spectacular scale - but at its heart, is about the extraordinary relationships it creates.
“Scarlett and the Himba are the perfect foils, both hospitable, curious, friendly... and sharing wicked senses of humour.”
Co-executive producer for Voltage TV Sanjay Singhal said: “We're excited to be making such an ambitious and innovative programme.
“It feels totally unpredictable and I'm intrigued to know what the Himba and the Moffatts will learn about themselves from taking part.”
The announcement of the new series comes shortly after Moffatt revealed she had quit as co-host of I’m A Celebrity... Get Me Out Of Here! Extra Camp.
The British Tribe Next Door will air on Channel 4 later this year.