The Boss x Russell Athletic collection launches in Singapore in Boss’ Store in Mandarin Gallery, and it will house the exclusive Boss x Russell Athletic collaboration. The collection features a cool unisex collection, and brings together the best of both worlds, uniting archive inspiration from each to drive change.
To celebrate the arrival of the collection in Singapore, Boss will showcase an immersive, off-court experience located outside the Mandarin Gallery entrance along Orchard Road. Modelled after a basketball court, highlights include a pink vending machine displaying a curated selection of Boss x Russell Athletic off-court classics and limited-edition BOSS x Russell Athletic basketballs, and a striking basketball court and bleachers display for photo opportunities.
Fans are welcomed to challenge themselves with an AR basketball game that is available in-store via a QR code. Own your game from your mobile phones and test your skills at the hoop. The game features a built-in leaderboard and the highest scorers weekly from now till May 8 will stand a chance to win an exclusive BOSS x Russell Athletic basketball.
The multi-channel #BOSSxRussellAthletic activation will include a social media campaign featuring a diverse group of local talents. The assets will also include players from the Singapore Slingers like Delvin Goh, Lanvin Raj, Ng Han Bin and Xavier Alexander showing off their skills using the signature BOSS x Russell Athletic basketball.
The BOSS x Russell Athletic showcase is located outside the Mandarin Gallery entrance along Orchard Road, and open to the public from now to 10 May 2021.
The BOSS x Russell Athletic collection will be available at Boss Mandarin Gallery (#01-06)