Shoppers Injured After Christmas Balloon-Drop in Sydney Mall Goes Horribly Wrong

More than a dozen shoppers were injured during a Christmas giveaway event in a shopping centre at Parramatta in western Sydney on December 23.

A crowd of around 100 people gathered underneath a bunch of balloons that contained free gifts, which were due to drop to kick off a 33-hour non-stop shop ahead of Christmas.

However, video of the event shows the crowd collapsing as soon as the balloons drop. Several people are knocked over, including a man dressed as Santa.

Five people had to be taken to hospital and 12 were treated at the shopping centre, a NSW ambulance spokesperson told Credit: Jonathan Nott via Storyful