An incredible line-up of street entertainment gave Witney in Pink day a real carnival atmosphere.
The town and Town Hall were decked out in hundreds of pink biodegradable balloons put up by the Scouts and shops and businesses decorated their windows while some even held their own fundraising events.
The Shake Shop, seven-times winner of the award for best window, created a show-stopping shopfront by Mhari Millions and praised "our very short staffed shake team whizzing away inside the shop".
On Facebook they thanked Krazy Kim, "who posed with a broken foot for the window image".
The day was opened by MP Robert Courts and Witney mayor Liz Duncan along with the town crier Jean Postlethwate-Dixon, a member of the committee.
People came out dressed in pink and had a go on the grand tombola and bought tasty treats from the cake stall while donating to a street collection.
A packed programme of street entertainment including WOAPA choir, Witney Rock Choir, Witney Town Band, Horns of Plenty street band, Bugz ukuleles, singer Sarah Jane Grey, and more.
Body Evo led a rebounding session in the Market Square.
Mid-morning pink cars cruised through the town and then parked at Church Green for viewing.
Pink cocktails and cakes were lined up at the Chequers Brasserie in Corn Street and at Bakers Butchers too staff wore pink.
Pink Day is held every year to raise money for the Abingdon-based charity Against Breast Cancer who fund vital research into the spread of secondary breast cancer.
Jeanne Chattoe, founder of Witney in Pink and chair of the Witney Against Breast Cancer fundraising team, said: "It's amazing and very humbling to see how generous and supportive the people of Witney are.
"We raised £3773.45 with more to come in."
An eyecatching Pink Day display was also created by members of Witney Day Centre for the elderly, who meet each Thursday at Ceewood Hall.
It has been mounted on display boards near Thorney Leys by Linda and Graeme Young, the centre founders and managers.
In total over the years, the tireless ABC Witney fundraising team has raised more than £250,000.
Funds raised will help to improve detection, treatment and increase survival from breast cancer.
“Pink Day brings the community together in a very special way, it’s simply wonderful,” said Mrs Chattoe, from Witney.
“It is a magical, feelgood event – the support every year is tremendous and unwavering.
"And it’s raised awareness too, helping an awful lot of people to talk about breast cancer and reach out for help and support.”
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