Ah, technology – it baffles the best of us at times, so when we saw Britain's Got Talent's Simon Cowell try to get his around a face swap, we felt for him.
(But not before laughing at him first, of course.)
As Stephen Mulhern tried to explain the ins and outs of one of Snapchat's most entertaining filters, poor old Simon couldn't quite grasp the concept.
"I don't understand... I don't get it," he complained. "It's your face on David [Walliams'] head," Stephen explained. "Well, we look the same," Simon replied.
While we can't help but disagree with Simon on that one, we do understand why he might be in denial about the whole thing. David Cowell/Simon Walliams are actually pretty frightening blokes, y'know.
One thing that Simon is sure of, though, is the sheer talent of Sarah Ikumu, who he chose as his Golden Buzzer act on Britain's Got Talent's opening episode last weekend.
After performing 'And I Am Telling You' and earning a standing ovation, Sarah was sent straight through to the live finals when Simon pressed that all-important buzzer.
Simon told the singer that he thought she was good at the beginning, but then halfway through he "became obsessed" and he thought that was pretty impressive.
"It was quite incredible," he told her.
Britain's Got Talent airs on Saturdays at 8pm on ITV.
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