Single event as big as Eurovision to generate £12m for Liverpool

A single event is set to bring a huge boost to the city’s economy.

Liverpool ONE predicts a £12m economic boost thanks to global superstar Taylor Swift flying in for her Eras tour. With more than 100,000 extra visitors expected to visit the retail and entertainment destination, sales and footfall levels are forecast to mirror those recorded during Eurovision last year.

As part of her tour, Taylor will play three sold-out shows at Anfield Stadium next week, with Swifties travelling from across the world to see her in action.

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Donna Howitt, place strategy director at Liverpool ONE, said: “There’s an undeniable buzz across the city ahead of Taylor Swift arriving and we’re absolutely thrilled for Liverpool ONE and our brands to be part of the excitement. Liverpool is known for hosting major events like no other city and this time it will be no difference."

The Liverpool Culture team has devised a unique Instagram-able experience based on 11 art installations appearing around the city marking the tour. The trail will run from Saturday, June 8 to Sunday, June 16. You can catch a sneak peek before they arrive here.

Ms Hewitt said: "The Taylor Town Trail is set to offer a fantastic experience to all Swifties descending into Liverpool and we can’t wait to unveil our installations here…I’m confident the throne in particular will be a go-to selfie spot.

"Music is in Liverpool’s DNA so, we’re looking forward to giving local musicians the chance to showcase their skills on our special ‘Taylor’s Piano’, which will be a great way for fans to get in the spirit, whether they have tickets to show or not."

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