Snoop Dogg and His Family Star in Holiday Campaign for The Children's Place: 'I'm Here with the Crew'

The rapper stars in The Children's Place "An Iconic Holiday: Part 2" campaign alongside his four kids and five grandchildren

<p>The Children

The Children's Place/YouTube

Snoop Dogg with wife Shante and three of his grandchildren

Snoop Dogg is feeling festive with his family this holiday season.

The "Drop It Like It's Hot" artist, 52, and wife Shante Broadus are starring in a new holiday ad for The Children's Place, alongside their children and their grandkids showing off their sweet family style.

"Family is everything. Working with family is truly a blessing. Having Shante, my kids, and my grandbabies part of this holiday campaign is nothing short of incredible" the iconic rapper shared in a statement about the collaboration.

"Not gonna lie, the shoot got me feelin’ festive and fly. The Children’s Place matching family styles and pajamas be for everyone who want to be drippin’ in swag. Ya’ll know the Broadus family will be matching all season long with The Children’s Place.”

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Related: Snoop Dogg's 4 Kids: Everything to Know

The West Coast artist shares sons Corde, 29, and Cordell, 26, as well as daughter Cori, 24, with his wife Shante, whom he's been married to since 1997. He also has a son, Julian, 25, from a previous relationship. He is grandpa to Luna, Journey, Zion, Sky, Kai and Elleven.

In a clip shared with PEOPLE from Words + Music: From the Streets to the Suitesin June, Snoop reflected on his legacy and being a grandpa.

"I am a grandfather of six, with one on the way. And my grandkids are my everything because they all individually get a piece of my heart and they're different," Snoop said in the clip. "My oldest grandson Zion told me he's the biggest star in the family. He took my Snoop Loopz box and put his own little cover on the front and made his own cereal."

"And then my granddaughter CC (Journey), she plays tennis, she loves her papa. She sees me in the store in my little Corona ads and what not — [she says], 'Papa!' That s--- means the world to me for them to call me that because I had a papa."

He added, "My grandpa was my best friend and for me to be that for my grandkids is showing that I actually did well and I was able to outlive the circumstances. Now I can look back — I can teach those who want to get to this level. Or at least give them a blueprint and help them avoid some of the traps that had to deal with."

<p>Jason LaVeris/FilmMagic</p> Snoop Dogg and his kids

Jason LaVeris/FilmMagic

Snoop Dogg and his kids

Last holiday season, Snoop and the family posed for SKIMS' Holiday family of the year.

In traditional fashion, the Broaduses all wore matching flannel pajamas. Snoop even had a twinning moment with two of his grandchildren, the three of them wearing fuzzy black attire.

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