In this time of upheaval and change, organisations - be they large enterprises, SMEs, non-profits or freelancers - are having to rapidly adjust their business models, with the need to create customers for life instead of chasing sales becoming more important than ever.
As a business owner, marketer or brand strategist, how can you use social media to speed this transition and ensure that your business not only survives a crisis, but finds new audiences and creates opportunities for creativity and growth?
Whether you are pivoting to ecommerce, online or home delivery – or just looking for authentic ways to reconnect with customers and keep your brand feeling relevant and front-of-mind – this interactive workshop will bring you the latest insights and best practices for how to move your marketing strategy forward.
Digital marketing expert Tom Szekeres will demonstrate how you can maintain and develop customer relationships, build your brand narrative, and use Facebook and Instagram ads like a pro. You will come away with inspiration, ideas and optimism for creatively communicating with fresh audiences, as well as an essential toolkit of skills for helping your marketing strategy weather any storm.
Please note that this course will be hosted online. Places are extremely limited and will be allocated on a first come, first served basis.
The importance of strategy
Get a grip on performance
Creating content in lockdown
Paid social: why creativity is kind
Paid social: how to run a campaign
Tell us you’d like to take part on 21 April:
Tom Szekeres is a digital consultant and entrepreneur. He previously founded This Here, an award-winning social media agency, and has worked with brands including HSBC, Orange and Barbour. He has spoken at Social Media Week, Google Campus, Soho House and Internet Week Europe, and runs a weekly email series, One Small Step.
Date: Tuesday 21 April 2020
Times: Afternoon course, 3pm-5.30pm
Information on Guardian Masterclasses
All Guardian Masterclasses are fully accessible – but please contact us if you have any queries or concerns.
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.