Spanish island that loves tourists to make movement an official organisation

Despite the ongoing unrest across Spain, a Spanish island is planning to officially recognise a pro-tourism movement. 'Lanzarote Loves Tourism' was initially formed in response to the challenges faced by the island's hospitality industry and now plans to expand into a full-time operation.

The grassroots movement will transition into an official association following its significant presence at the World Travel Market held in London last week. The movement began as a show of support for tourists in Lanzarote amidst demonstrations that unsettled visitors on the island.

Now, 'Lanzarote Loves Tourism' has evolved into a structured initiative with long-term goals. The group, under the leadership of local business owner Augusto Ferrera, aims to gain official approval for its association status by the end of the month.

READ MORE: Doctor's 'correct' way to eat strawberries might surprise you

READ MORE: Dunelm shoppers snap up 'cosy and cuddly' fleece bedding in 'stunning' reversible print

Protests have dominated much of 2024 across Spain, with major protests against tourism taking place in Barcelona and Majorca. Amidst this growing unrest, the 'Lanzarote Loves Tourism' movement was developed.

The group positions itself as a defender of the economic and cultural benefits that tourism brings to the island, reports the Mirror.

The movement focused on balancing the dialogue about tourism has sprung into action, championing sustainable growth and a more nuanced perception of the industry's impact.

Taking to Instagram to share their vision for the future of tourism, they said: "Lanzarote is a gem in the Atlantic, a paradise sculpted by fire and wind. Its unique beauty, from the imposing volcanic landscapes to the golden beaches, is a treasure that deserves to be preserved.

"We invite all visitors to enjoy our island, to marvel at its landscapes, culture, and people. But let's remember that the essence of Lanzarote lies in respecting nature and the community. Every step we take, every corner we explore, should be with the consideration and love that our land deserves.

"Responsible tourism is key to keeping the magic of Lanzarote alive for future generations. Let's value our environment, take care of our seas and landscapes, and celebrate every moment in harmony with nature."

In response to local issues, the movement organized a march in October through Puerto del Carmen.

The demonstration highlighted that tourists themselves should not be seen as the problem within the Canary Islands. Conversely, campaigners like 'Canary Islands Have a Limit' argue that excessive tourism is making housing unaffordable for locals and negatively affecting their quality of life.

An estimated 10,000 people participated in protests that swept across Gran Canaria, Tenerife, La Palma, Fuerteventura, Lanzarote and El Hierro. On one beach, Playa de las Americas, in Tenerife, locals were heard chanting 'this beach is ours' towards British holidaymakers.

However, in a show of solidarity with visitors, 'Lanzarote Loves Tourism' took to the streets hours later to reassure tourists that they are always welcome on the island.