Spencer Matthews Strips Off Naked To Become World’s First ‘Humannequin‘

Spencer Matthews stripped off naked today as part of a PR stunt for a major online fashion retailer.

Copyright: Rory Campbell

The former Made In Chelsea star lost his clothes in a bid to promote online fashion destination, Lyst.

Described as the world’s first ‘humannequin’ the reality star bared all in a shop window, much to the surprise of passers by.

Timed to celebrate the launch of London Fashion Week, the stunt was to showcase the online store’s ‘augmented reality dressing experience’ where users can see styles available on the human dummies by dressing them up virtually on their devices.

Copyright: Rory Campbell

This AR technology will reportedly allow shoppers a 360-degree view of the clothes and also enable them to zoom in to see the texture of the material.

Lyst CMO Christian Woolfenden said: “The project was originally called ‘The Emperor’s New Clothes’ as we wanted to stop people in their tracks twice - first in puzzlement; then in awe.”

“Merging Lyst’s inventory — the biggest in the world — with the latest developments in augmented and virtual reality and we’ll soon all be able to instantly try out the hottest trending fashions — from street styles to catwalks — from anywhere in the world.“

Copyright: Rory Campbell

This is Spencer’s first big booking since his steroid shame which led to his early exit from last year’s I’m A Celebrity, Get Me Out Of Here.

At the time, the star said that he didn’t realise the dangers of using steroids which he says he was dabbling with ‘ahead of a charity boxing match’.