Rejina Pyo's Net-a-Porter capsule collection has your cool girl summer vibes sorted

@katefoley @pandorasykes
@katefoley @pandorasykes

Her nipped-waist, balloon-sleeved Greta dress was everywhere at fashion week in autumn, and her wide-legged pink crushed velvet suit is the stuff fashion girls' dreams are made of.

In fact, in the four years since she launched her label, Korean-born fashion designer Rejina Pyo has developed something of a cult following among the street style set, and the instantly recognisable, blown-up proportions of her designs are Insta-catnip, loved by everyone from Pandora Sykes to Kate Foley.

This week, she’s launched an exclusive capsule collection for Net-a-Porter that answers all our spring dressing needs.

The 12-piece capsule collection offers some of Pyo’s signature designs in exclusive materials and colourways. Her bestselling Greta dress comes in a super sweet bubblegum pink, while the Nicole jacket and Dylan trousers come in a fresh new linen nautical stripe.

“I wanted this collection to feel relaxed with a subtle femininity and fun,” says Rejina Pyo.

The Central Saint Martins graduate began her career as Roksanda Ilincic’s first assistant designer, where she won the prestigious Han Nefkens Fashion Award, before going on to launch her eponymous label in 2014.

Inspired by modern art and architecture, her designs play with proportion and enlarged silhouettes to deliver a very modern sort of femininity.

"When it comes to clothes, I prefer a subtler approach and an element of surprise," says the 34-year-old designer. I like to dress with a different, subtle femininity, that isn’t necessarily girly. I think women can be both feminine and strong and that’s how I like to dress. I want to wear what makes me feel good and being comfortable is an important part of this.”

Combining quirky colour combinations with wearable practicality, her clothes appeal in their no-frills femininity.

Pyo, who credits her Korean heritage for making her “practical and hardworking," made her London fashion week debut in September 2017.

The front row was, unsurprisingly, peppered with the street style stars already loyal to her unique aesthetic, but the most notable aspect of the show (bar the clothes, natch) was the commendable diversity in the casting.

Rejina Pyo SS18
Rejina Pyo SS18

“I have always wanted the Rejina Pyo brand to be inclusive, to be part of the daily lives of women all over the world,” she says. “I wanted the show to reflect this, to celebrate my friends and other inspiring women around me.”

With prices in the region of £250-£850, Pyo’s collections are probably best described as ‘affordable luxury.’ However unlike many of her more trend-led counterparts, Pyo’s designs ooze a classicism that ensure their long-term wearability.

Beauty @iamlaurajackson in the #RejinaPyoIngridDress 💓💓

A post shared by R E J I N A P Y O (@rejinapyo) on Jan 13, 2018 at 4:17am PST

“I want women investing in a Rejina Pyo piece to wear it over and over again, because they are designed to be versatile, playful and durable,” she says.

“It is important for me to create collections and pieces that have longevity and maintain relevance over time. I want women to cherish our pieces, not just wear them for a season.”

The ready to wear label has now expanded into new design categories, adding footwear and eyewear, with jewellery and a unisex line on the horizon. “Looking further into the future we are hoping to develop into a more holistic lifestyle brand, designing womenswear, menswear, accessories, and homewares, whilst collaborating with artists and other interesting makers,” says Pyo.

For now though, only those in the know know Pyo, which makes it the perfect time to invest.

Shop the Net-a-Porter x Rejina Pyo capsule collection here.