Staffordshire University no more as new name announced
Staffordshire University has unveiled a new name after undergoing a rebranding exercise. It will now be known as the University of Staffordshire in a bid to 'highlight its deep connection to the county'.
The cost of the change - which was made official on Monday - has not been revealed but multiple signs will now need to be changed across the Shelton campus and other sites.
Explaining the rebrand, Professor Martin Jones, vice-chancellor and chief executive, said: “This change is about more than just a name. It encapsulates our vision for the future and the endless possibilities that education can unlock.
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“For over a century, we have been transforming lives – empowering individuals who, in turn, have transformed society across Staffordshire and beyond. Our roots run deep in the heart of the region, and our impact resonates far beyond our borders. Based in Stoke-on-Trent, Stafford, Lichfield, and London, we take immense pride in this latest evolution, signalling that we are not just a university in the region, but a university for the region – a beacon of knowledge, innovation, and opportunity like no other.”
According to the university's website, the annual tuition fee for undergraduate students studying full-time in 2024/25 is currently £9,250.
It says the new brand strategy is centred around the theme of ‘possibility realised’ and 'celebrates diversity, inclusion, and opportunity'.
Colin Hughes, chair of the board of governors, said: “Our new identity will resonate with prospective students, partners, and the wider community, ensuring that they feel a part of something special, something that is genuinely making a difference. We are eager to see how this new chapter will inspire our students, staff, and partners as we continue to make a positive impact locally, regionally and globally.”
The updated identity will be rolled out across all platforms this autumn with changes already made to its online presence. It has been unveiled as the university is set to stage an open day on Saturday, October 19 at the Stoke-on-Trent campus, Saturday, October 26 at the Stafford campus and Saturday, October 12 at the London campus.