Starbucks' Unicorn Frappuccino looks shockingly different from its advertising (SBUX)

Kate Taylor
Unicorn Frappuccino

Kate Taylor


Starbucks' Unicorn Frappuccino was created to be an instant Instagram sensation — but it doesn't look like what Starbucks led customers to believe.

When Starbucks released its photo of what the Unicorn Frappuccino would look like, people freaked out. A purple drink that would transform into pink, it was a beverage made to be photographed.

Here's what Starbucks said the Frappuccino would look like: 

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When Starbucks started selling the super-hyped beverage on Wednesday, however, the reality was a little bit different from the advertising — and that's not a bad thing.

Here's what the drink looks like:

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It's an aesthetically pleasing beverage! I would argue it looks better than Starbucks' strange, artificial-looking drink. 

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Some baristas are getting a little sloppy with the blue drizzle, sure, but even these slightly messy drinks look good.

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To reiterate, Starbucks:

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Reality:

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The Unicorn Frappuccino was made to be Instagrammed, so it's puzzling that Starbucks, a brand with a generally fantastic social media aesthetic, didn't just trust the beverage would be Instagrammable in its own right, without any tweaking.

Because let's be real — it looks pretty good.

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