Starbucks expands cup campaign aimed at US fiscal deal

Reuters Middle East

* Workers asked to write "come together" on customers' cups

* Effort begun in Washington, DC, expands to all U.S. stores

Dec 29 (Reuters) - Starbucks Corp is expanding its

campaign of using messages written on coffee cups to inspire

U.S. lawmakers to reach a deal and avoid going over the "fiscal

cliff" of automatic tax hikes and government spending cuts.

As President Barack Obama and congressional leaders were in

a final effort to reach a budget agreement before year's end,

Starbucks this week began urging workers in its roughly 120

Washington, D.C.-area shops to write the words "come together"

on customers' cups.

A spokesman for the world's largest coffee chain said the

company would expand the effort to all U.S. stores, continuing

through next week.

"Stores from across the country have been asking if they

could join in and we have been saying absolutely yes," Starbucks

spokesman Jim Olson said in an email late Friday.

"Based on this unprecedented response, we are inviting all

of our partners at U.S. stores to start signing their customers'

cups with Come Together through next Friday," Olson said.

Starbucks' cup campaign aims to send a message to sharply

divided politicians and serve as a rallying cry for the public

in the days leading up to the Jan. 1 deadline to avert harsh

across-the-board government spending reductions and tax

increases that could send the U.S. economy back into recession.

"We believe the (Washington) DC effort caught on so swiftly

because the Come Together message is such a simple and

respectful gesture that expresses the optimism that is core to

our country's heritage and to Starbucks mission," Olson said.

"This is an important moment for Starbucks to use its scale

for good and give Come Together an even louder voice - as we

move from signing tens of thousands of cups in DC to tens of

millions of cups across the U.S. over the course of next week."

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