When new 'state-of-the-art' gym is set to open in Kent shopping centre after transforming former Wilko

PureGym Swanley will be opening later this winter (PureGym stock image)
-Credit: (Image: James McCauley)


An exact opening date has now been set for Kent’s next PureGym branch which is moving into a former Wilko store. Fitness enthusiasts in Swanley will soon be able to make the most of the 24-hour centre when it launches in Swanley Shopping Centre this December.

PureGym is completely transforming the 6,500sq ft space following Wilko’s collapse into administration at the end of 2023. Promising ‘state-of-the-art’ equipment and facilities, PureGym Swanley will officially open its doors at 12pm on Friday, December 20.

Members will be able to make use of a variety of classes alongside fixed resistance and cardio equipment, a sizable free weights area and a fitness studio. Personal trainers will also be available for clients and offer a free initial exercise induction.

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The opening is creating six new jobs in the local area within the health and fitness centre. Free parking will be available on site.

Members will have access to a range of classes, facilities and equipment (Stock image of cardio equipment in a typical PureGym branch)
Members will have access to a range of classes, facilities and equipment (Stock image of cardio equipment in a typical PureGym branch) -Credit:James McCauley

A spokesperson for PureGym said: “Following strong demand for PureGym’s affordable, flexible fitness offering in Kent, we are excited to be expanding our presence with a brand-new gym in Swanley. Our newest gym is in a prime location in Swanley Shopping Centre and will provide members with around the clock access to low-cost, high-quality fitness facilities to support their physical and mental wellbeing.

There will be a large free weights area, alongside a fitness studio and fixed resistance equipment. (Stock image of the free weights section in a typical PureGym branch)
There will be a large free weights area, alongside a fitness studio and fixed resistance equipment. (Stock image of the free weights section in a typical PureGym branch) -Credit:James McCauley

“We can’t wait to welcome members through the doors of PureGym Swanley – sign up to our opening offer now!” PureGym already operates a total of 13 branches throughout Kent, including in Gravesend, Chatham, Tunbridge Wells, Ashford and two in Canterbury.