Professor Stephen Hawking is set to star in the latest Go Compare advert - and hurtle the much-hated singer into a black hole.
The physicist and former Lucasian professor of mathematics at Cambridge University is the latest celebrity to star in the website's adverts - where well-known figures plot to destroy fictitious opera singer Gio Compario.
The advert, which was being shown for the first time on New Year's Day, sees the 70-year-old announce to a packed lecture theatre that he has discovered how to generate a super massive black hole.
When asked what he will do with the knowledge, the scene cuts to the opera singer - played by Wynne Evans - haranguing a couple in the street before a black hole forms behind him and sucks him in.
The wheelchair-bound scientist is then shown laughing.
Professor Hawking, now director of research at Cambridge's Centre for Theoretical Cosmology , said: "I confess I am a fan of the Gocompare.com adverts, but I am also an opera fan, so I was delighted to be given the opportunity to help save the nation and silence Gio.
"I hope the public find it as funny as I did."
He joins a list of celebrities who have starred in the adverts, which show people attempting to do away with the moustachioed tenor.
Ex-tennis player and Question Of Sport host Sue Barker, former footballer Stuart Pearce, survival expert Ray Mears and dancer Louie Spence have all starred.