Yahoo News Storytelling: Writing for businesses
Contact us to find out how we can deliver this workshop for your team at masterclassesforbusiness@theguardian.com
My biggest challenge can be managing my attention and focus. This was not the case [in your class]; I thought it was brilliant and will absolutely prove valuable, especially the next time I’m told I have 5 minutes to present instead of 10!”
I got a click through rate of 30% with 9% conversions in 24 hours after Andy’s class. Our click through rate has more than doubled (14% compared to last year). Many thanks!” – Shan Teo, Webmaster at British Association of Paediatric Surgeons
Do you write business copy as part of your job? Or do you need to create a style guide and tone of voice for your entire organisation? This in-depth practical masterclass will teach you strategies to communicate at the most senior levels with effectiveness and credibility.
The course is split into three main sections: planning, writing and collaboration. You’ll receive a pre-course online assessment, allowing you to set your personal objectives and will have the option to write a style guide for your organisation.
You’ll learn how to plan your content, as well as receive insights on how emotions guide behaviour, how communication works, how to understand your brand and identify a tone of voice, and the importance of headlines, structure and style.
You’ll also find out how to write with simplicity, clarity and an active voice, and develop a tone and style for your business writing that you can share with your entire organisation.
Content
How to communicate what you want clearly in the subject line or the title and the first two sentences of everything you write
How to use well-organised, active sentences to explain what is happening, what ought to happen and what people need to do
How to communicate with authority, authenticity and impact
How clear leadership expressed in writing creates alignment and boosts productivity
New strategies for influencing others and getting results
An exploration of how strong writers embody confidence and emotion
How to handle difficult situations with well-written communications
How your writing influences how you are perceived in the business world
How to refine your skills by role-playing real business scenarios
How to develop a style and tone of voice guide for your organisation
This workshop can be delivered as a half-day or full-day training course.
Contact us to find out how we can deliver this workshop for your team at masterclassesforbusiness@theguardian.com
