Strictly Come Dancing star James Jordan has unveiled a major hair transformation, as the former professional dancer shaves off his hair in aid of a very good cause.
James' father Allan sadly passed away last month after being diagnosed with a brain tumour last summer and James decided to raise money for The Brain Tumour Charity by having his head shaved live on TV.
James and his wife Ola, who is also a former Strictly professional, appeared on Loose Women today (April 13) to show off James' new look and to explain the importance of his sponsored shave.
James explained on the show that he stopped having his hair cut a while ago out of "superstition" but decided that now is the time to make the change, as he is keen to raise as much money as possible for charity.
"It became a bit of a superstition that I kept my hair long all the time he was alive and doing well," James said. "Obviously with lockdown at the beginning I wasn't able to get my hair cut and then for some reason, I'm not normally superstitious, I didn't want to cut my hair because I felt if I did, something bad was going to happen."
It was down to "nervous" Ola to give James his dramatic makeover, as she took the clippers to her husband's head and shaved off his long locks, watched on by the Loose Women panellists.
"It doesn't hurt that much when I go to the barbers!" James joked as Ola enthusiastically got the clippers working.
Once Ola had finished shaving her husband's head, the couple joked that their baby daughter Ella was "confused" to see her dad looking so different.
James previously explained his intentions for his head shave in an Instagram video, saying that he wants to raise awareness of brain tumours and support the work of The Brain Tumour Charity.
"Many of you have noticed that my hair has been getting longer and longer and longer... but I feel the time is right and hopefully we can do something good from it," he said.
"Like I said, many of you have been pointing out how horrendous it looks, and I agree, it looks pretty bad, it's pretty long, I'm going to shave it off totally... I want to raise as much money as we can."
James worked as a professional dancer on Strictly between 2006 and 2013, with his celebrity partners including Denise van Outen and Alex Jones, and he also won the 2019 series of Dancing on Ice with his professional partner Alexandra Schauman.
You can donate to The Brain Tumour Charity here.
Strictly Come Dancing airs on BBC One. It's due to return later in 2021.
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