Bella Hadid Debuts Her Orebella Scent Brand With Teaser Video: What to Know

Bella Hadid is expanding her entrepreneurial acumen. On Thursday, the supermodel took to Instagram and TikTok to announce her latest business venture, a brand called Orebella.

Hadid shared a brief video teaser to her account, along with the tag line “Reveal your alchemy on 5/2,” teasing the brand’s official launch in May. She also linked to Orebella’s own Instagram page, which has already amassed nearly 10,000 followers.

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Currently, there is no information available from the brand as to what products it will offer. However, a trademark filing dated to 2022 reveals that Orebella will likely sell a variety of scent-related goods, including fragrance, incense, body lotions, oils, shampoo, conditioner and candles, according to the application.

The trademark owner listed is BKH Essential LLC, which includes the initials of Hadid’s full name: Bella Khair Hadid.

Hadid cofounded her first business, Kin Euphorics, in 2021. She runs the nonalcoholic beverage and spirit brand alongside chief executive officer Jen Batchelor.

LOS ANGELES, CALIFORNIA - JUNE 24: Bella Hadid attends a celebration for the launch of her Kin Euphorics X Tao Hospitality Group Partnership at The Fleur Room on June 24, 2022 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for Tao Group Hospitality)
Bella Hadid attends a Kin Euphorics launch party in 2022.

Ingredients in the canned drinks include Vitamin C, saffron, turmeric and adaptogens, such as schisandra, damiana and rhodiola rosea, all said to protect the liver and nervous system, as well as help support the immune system and reduce inflammation. After joining the mass retailer’s premium offerings last year, Kin products will be launched permanently at Target in March.

Last month, Hadid spoke with WWD about taking a year off from modeling to focus on her health. She hasn’t walked the runway since Miu Miu’s spring 2023 presentation, which took place in October 2022.

“Treatment was painful, I have to be honest, and to be away from work for the first time in 10 years, I realized I was a workaholic,” Hadid said. “Toward the end, I had my IVs in while doing Zoom calls. I would try to push myself to be able to continue to work again, but I realized that my body really needed to sit and be still.” The supermodel has previously discussed her struggle with Lyme disease and chronic illness on social media.

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