This supermarket Twitter account just killed it in a lengthy pun-off

Louise McSharry

British supermarket sainsbury’s gave a lesson in how to run a corporate Twitter account this morning when it entered into a lengthy exchange with a customer about fish.

Customer Marty Lawrence, who describes himself as a ‘punslinger’ in his Twitter bio, kicked things off with this tweet.

tweet 1

Things escale-ated quickly from there. (Geddit?  Scale?  Like what fish have?)

ex 1

And that wasn’t the end of it.

ex 2

In the end, everyone was happy.

ex 3

We daresay there are no fish puns left in the world to be used.

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