British supermarket sainsbury’s gave a lesson in how to run a corporate Twitter account this morning when it entered into a lengthy exchange with a customer about fish.
Customer Marty Lawrence, who describes himself as a ‘punslinger’ in his Twitter bio, kicked things off with this tweet.
Things escale-ated quickly from there. (Geddit? Scale? Like what fish have?)
And that wasn’t the end of it.
In the end, everyone was happy.
We daresay there are no fish puns left in the world to be used.