Susanna Reid accuses GMB guest Mr Broccoli of being a plant

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Good Morning Britain’s Susanna Reid tore into a guest dressed as a giant piece of broccoli, accusing him of being a ‘plant’ from the meat industry to ridicule veganism.

‘Mr Broccoli’, who claimed to identify as a vegetable, was arrested on Sunday at the Animal Rebellion protest - held to raise awareness of the benefits to the environment of a plant-based diet - but released without charge.

Appearing on ITV’s GMB this morning ‘Mr Broccoli’ that his purpose was “to just grow” and aspire towards a “plant-based food system”.

Read more: Susanna Reid narrowly avoids wardrobe malfunction on 'Good Morning Britain'

Reid, 48, commented: “Your argument, dressed up as broccoli, strikes me as so absurd that you’re wearing a costume but you’re trying to get a serious point across about veganism.”

Mr Broccoli was a guest on Good Morning Britain (Credit: ITV)
Mr Broccoli was a guest on Good Morning Britain (Credit: ITV)

She added: “I think you’re a plant by the meat industry.”

Mr Broccoli said: "I'm just a humble broccoli, and environmentally speaking, we are in incredibly hot water.”

He added: “It’s going to go pear-shaped.”

Read more: Piers Morgan and Susanna Reid clash over gender-neutral Brit Awards reports

At one point during the interview Mr Broccoli interrupted the presenters and took a banana out of his jacket pocket and pretended to be taking a phone call.

He was accompanied by a fellow member of Animal Rebellion who talked about “cherry-picking” causes.

LONDON, UNITED KINGDOM - MARCH 23: Susanna Reid and Piers Morgan seen at Westminster Bridge a day after the terror attack on March 23, 2017 in London, England.  Central London was plunged into chaos as a driver ran down pedestrians on Westminster Bridge before entering the grounds of the Houses of Parliament and stabbing a policeman to death.  PHOTOGRAPH BY Matthew Chattle / Barcroft Images  London-T:+44 207 033 1031 E:hello@barcroftmedia.com - New York-T:+1 212 796 2458 E:hello@barcroftusa.com - New Delhi-T:+91 11 4053 2429 E:hello@barcroftindia.com www.barcroftimages.com (Photo credit should read Matthew Chattle/Barcroft Media via Getty Images / Barcroft Media via Getty Images)
Susanna Reid and Piers Morgan were unimpressed with Mr Broccoli (Credit: Getty Images)

Co-presenter Piers Morgan, 54, told them: “The trouble is Mr Broccoli, had you made a very coherent, powerful, science-based argument, you would have had a real impact.

“You would have a lot of attention through the way you dressed up for your cause, but to come on here and just be an idiot makes us think you’re just an idiot.”

The interview was cut short with Reid, who is herself a vegetarian, fuming: "I'm really cross, they had a fantastic opportunity and they wasted it."

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