Swifties flocking to seaside town to visit Taylor Swift-inspired café and shop

Resale tickets are still available for Taylor Swift
-Credit: (Image: Getty Images)


A charming seaside town has become a bucket list destination for Taylor Swift fans thanks to a shop and café dedicated to the singer.

Nestled in the town of Beaumaris in Wales, The Mock Turtle shop sells items inspired by the singer and the adjoining café, named August in a nod to one of Taylor’s well known songs, has gone all out with dozens of culinary treats referencing the American singer. The business sits opposite the picturesque Beaumaris Castle, one of the town’s major attractions.

A TikTok creator shared a video of the shop’s interior and since then the business become the place to be for Taylor Swift fans from across the world.

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Lotti Summers, who owns the business, told WalesOnline: “We had some people in from Germany the other day.

"I have tried to say people can go on the website to order things if they like but lots of people just want to visit and it’s just become a destination in itself.

Inside a Taylor Swift themed shop, where they play Taylor Swift music all day as well as sell all sorts of memorabilia
-Credit:Lotti Summers

When the Taylor Swift craze took off even more, around a year ago Lotti saw an opportunity to embrace some memorabilia that would appeal to Swifties as well.

Lotti, whose favourite Taylor Swift song is August which is also the name of the shop, where they play Taylor Swift music all day as well as sell all sorts of memorabilia, said: “I love her now. And everyone who works here is Taylor Swift obsessed as well.

Taylor Swift-themed cupcakes
-Credit:Lotti Summers

"One of our girls in the coffee shop loves her loads, and drives an hour to come and work here. And she makes great coffee too.

“There was a TikTok that was made and it just went viral so it’s all been growing into a monster over the last few weeks, and we’ve had huge deliveries from the Netherlands and America.

“We also did an advert with the lady who made the TikTok who came in for afternoon tea and put it on Facebook and it just exploded, and we’re only tiny but we are now able to employ about eight people.”

Lotti uses local suppliers and bakers for her coffee shop, and says that it has helped to boost people’s positivity when they go in and spend time there. “Everyone just leaves with a massive smile on their face”, she said.

“When people see the hand-painted Taylor Swift biscuits they get so excited and come in and buy them in the dozen, can’t keep up. The cruise ships are in at the moment and when people come in they are like; ‘Taylor Swift? Here?’ They just love it.

“When people come in, all they want to talk about is Taylor. All day the music’s playing, and we’ve just had an artist come in and decorate the walls with a typewriter and the Christian Louboutin boots that she wears on stage and the whole place is full of drawings and artwork that have got Taylor on."

The shop and café has centred their business around all things Taylor Swift inspired
The shop and café has centred their business around all things Taylor Swift inspired -Credit:N/A

Before opening the business after the pandemic, Lotti used to run an accountancy company. But since leaving that life behind, she has not looked back.

She added: “I sold the company about two years ago, and we’d opened the shop just before I sold up. We came out of lockdown and I was just sick of accountancy because I was doing like 80 hour weeks during lockdown.

“I’d always loved collecting artist’s memorabilia as a kid so I just thought I’m going to open a shop and make it a bit quirky and a bit different and it was always very pop art-led with the Beatles and a lot of ABBA and funky stuff and then I just started doing Taylor Swift at the same time as Harry Styles and it just took it to another level.”

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