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Taco Bell edited an ad for its 'Naked Chicken Chalupa' that some viewers claimed was 'racist' (YUM)
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Taco Bell has edited one of its ads that some viewers claimed was "racist,"AgencySpy reports.
The advertisement, in the style of a vintage public service announcement, features a man unwrapping his meal and throwing the packaging away. In the first version of the ad, the paper misses a trash can and hits a baby stroller, which is being pushed by a black woman.
According to AgencySpy, a broadcaster accidentally aired the first version of the ad, which is how led to the video landing on social media.
Watch the first version of the ad here:
Youtube Embed:
http://www.youtube.com/embed/Krs0HVqNrNc?rel=0?ecver=2
Width: 640px
Height: 360px
Some viewers complained the ad was "racist" and vowed to never eat at Taco Bell again.
Tweet Embed:
https://twitter.com/mims/statuses/830704656347197440
Let's talk about this racist ass Taco Bell commercial. Dude throws his trash at baby carriage of a black woman @tacobell pic.twitter.com/Z758KUCCBJ Tweet Embed:
https://twitter.com/mims/statuses/828382851469041664
That Taco Bell commercial seemed a bit racist. The guy throws trash at the black lady then insinuating blacks eat chicken #tacobell #racism Tweet Embed:
https://twitter.com/mims/statuses/833857234731991043
I see Taco Bell fixed that racist ass commercial
Taco Bell's creative agency Deutsch also produced an edited version of the scene in question, where the man throws the paper directly into the trash. A spokesperson from Taco Bell told Business Insider: "We had no intention of upsetting anyone with this ad and apologize to anyone who was offended. We immediately re-edited the commercial and removed the original version from the air."
A 15-second version of the ad, which includes the edited clip, is on the YouTube channel for the campaign:
Youtube Embed:
http://www.youtube.com/embed/pbAHzoi_rQQ?rel=0?ecver=2
Width: 640px
Height: 360px
Taco Bell is also removing the "Naked Chicken Chalupa" menu item promoted in the ad from its restaurants in March, according to the Orange County Register. The fast-food chain told the OC Register the limited-time offer item, which launched in January, was always destined to be removed from the lineup after a few weeks.
This isn't the first time Taco Bell has been criticized for its ads. The brand's commercials in the late 1990s featured a Spanish speaking chihuahua, a decision that was criticized at the time by a coalition of Latino groups.
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