Taylor Swift fans 'on a budget' encouraged to stay in West Lothian

-Credit: (Image: Getty Images for TAS Rights Management)
-Credit: (Image: Getty Images for TAS Rights Management)


West Lothian hopes to cash in on the financial bandwagon rolling behind Taylor Swift’s weekend gig in Edinburgh.

Visit West Lothian has been promoting itself as a value for money alternative to the city for “Swifties on a Budget” coming to the capital for the global star’s sell out Eras tour dates this weekend.

An estimated 220,000 fans will attend the concerts on three days from Friday night.

Preparation for the event have seen hotel prices soaring in the capital with accommodation at a premium.

Stuart Ness, the council’s Tourism and Town Centre Manager said: “You can get much more value for money in West Lothian.”

Mr Ness revealed an update in the developing tourism strategy and the role of Visit West Lothian to councillors.

Mr Ness told the committee that a promotional campaign based on the forthcoming concerts had been running on Visit West Lothian’s social media platform.

He added: “Visit West Lothian does indeed look to maximise its potential. We have just delivered a mini promotional campaign based on the Taylor Swift concerts highlighting the fact that with the increase of hotel costs in Edinburgh you can get much more value for money by staying in West Lothian and using public transport to attend the concert.”

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