Taylor Swift fans forced to pay up to £769 a night for AirBnB stays on gig dates

Taylor Swift performs during the Eras Tour
-Credit: (Image: SARAH YENESEL/EPA-EFE/REX/Shutterstock)


Taylor Swift fans looking for accommodation after her concerts could face a Cruel Summer as prices are set to skyrocket by up to 223%.

Those offering rooms for concert attendees are swiftly cashing in, with research revealing that the cost of stays could increase by as much as £500 per night in certain parts of the country during her record-breaking Eras Tour.

Researchers analysed Airbnb prices for the week before and the week of Taylor's performances, calculating the average costs for a one-night stay for two people. The most significant price hike was observed when Taylor is scheduled to perform at Edinburgh's Murrayfield Stadium over the weekend of June 7-9.

During this period, the average nightly rate for Airbnbs is £769 a stark contrast to the previous weekend's average of £237.88, marking a 223% increase during the weekend of her concerts. Taylor then moves on to Liverpool's Anfield, performing on June 13, 14 and 15.

For the same dates the week prior, Airbnb rentals averaged £99.64 a night but they rise to £202.59 on the dates of the gigs more than double, reports the Mirror.

Her next performance is in Cardiff, where Welsh fans will see the least impact on their wallets. Taylor is performing for one night at the Principality Stadium, on June 18.

That night, it costs £185.07 for a stay compared with £156.44 the Tuesday before an 18% increase. For London, AltIndex examined Travelodge hotels within three miles of Wembley Stadium.

The average cost for a one-night stay when she performs on June 21, 22 and 23 is £222.60. But the same time period the week before is £109.93, marking a 102% increase.

When Taylor Swift hits the stage on August 15, 16, 17, 19 and 20, the average price for a one-night stay at a nearby Travelodge soars to £167.96. In contrast, the week before the concerts, the rate is just £88, marking a staggering 91% increase during the event dates.

Scott Dixon, a consumer rights champion from The Complaints Resolver, commented: "This is blatant profiteering and extortion which simply cannot be justified. No hotel or Airbnb can justify charging nearly £800 for one night."

"This highlights why consumers ought to plan ahead and factor in these costs, and consider different locations when buying tickets for events."

Barclays estimates that The Eras Tour will inject a whopping £997million into the UK's economy. On average, fans are expected to shell out £848 each on tickets, accommodation, travel, merchandise, new outfits, and food and drink.

Taylor Swift's tour is anticipated to draw almost 1.2 million fans across her 15 UK performances this summer. Recently, Swift made history as the first artist to reach billionaire status through music alone.

Her Eras Tour, which kicked off on March 17, 2023, in Glendale, Arizona, has become the most lucrative tour ever, surpassing the $1billion mark last December.

An Airbnb spokesperson stated: "These prices are for unbooked accommodation and do not reflect the average price offered on Airbnb during Taylor Swift's tour in the UK. "The average price for booked accommodation on Airbnb in Liverpool, Cardiff and Edinburgh for the concert dates is around £233 per night. "".

"The typical host in the UK shares their home for an average of three nights a month giving locals an opportunity to earn much-needed additional income at a time when accommodation is in high demand."

A spokesperson from Travelodge added: "At Travelodge, we pride ourselves on providing our customers with a well-priced, well-located stay they can trust. We encourage people to book directly via our website as early as they can and where they can to choose the rate that is right for them. This includes our Flexible Rate Booking, which is refundable before midday on the day of arrival, allowing customers to book in advance and rest assured they can cancel their stay if plans change nearer to the time."