Tesco, Aldi, Asda, Morrisons, Sainsbury's, Lidl shoppers urged to buy two loaves of bread this week

Switching your bread can save £78 a year amid the Cost of Living crisis, personal finance experts have explained this week.
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Tesco, Aldi, Asda, Morrisons, Sainsbury's and Lidl shoppers have been urged to buy TWO loaves of bread this week. Switching your bread can save £78 a year amid the Cost of Living crisis, personal finance experts have explained this week.

Money saving expert Andrew Gosselin said one of the easiest food swaps was switching from a premium branded loaf of bread, priced around £1.60, to a store’s own brand at about 80p. He said: "Buying two loaves a week means a weekly saving of £1.60, adding up to £83.20 a year.

"Another simple change is opting for own-brand cereal instead of the big-name variety. The typical cost can go down from £2.50 a box to about £1, meaning if a household goes through one box a week, that is £78 saved annually."

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Here at Birmingham Live, our shopping writers recently compared supermarket alternatives to Warburtons bread and found some favourites to replace it with for half the price.

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Gosselin said: "Replacing brand-name sauces and condiments with budget-friendly equivalents can shave off another £1 or so each shopping trip, easily adding up to about £40 or more by the end of the year. Frozen fish fillets can be significantly cheaper than fresh fish, saving around £2 per pack; that can accumulate to over £100 a year if fish is part of a typical weekly menu."

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The personal finance experts were speaking out to the Daily Express newspaper. It comes days after it was warned canges to employers’ national insurance contributions announced in the government’s October budget will drive inflation, particularly on fresh food.

That's according to the boss of Sainsbury’s. “It is coming at us fast in a way that was unexpected and will bring inflation as a result,” Simon Roberts, the chief executive of Sainsbury’s, said of the changes to NICs, which will add £140m to its wage bill from April.

While the retailer is sticking to plans to open more than 20 more supermarkets as well as new convenience stores, Roberts said Sainsbury’s would have to be “very thoughtful about where we hire” as a result of the higher costs.