Tesco and Waitrose shoppers rushing to stockpile £1.30 item

Tesco
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Tesco and Waitrose shoppers are rushing to stockpile a £1.30 item which has become one of the most popular in the country. Retailing at £1.30 if bought as a single item outside the meal deal, protein pots of hard-boiled eggs are leaving customers in a frenzy.

Demand has doubled since 2020 and last year Tesco sold 10 MILLION of them. Waitrose said sales of its version, which includes free range eggs on a bed of raw spinach, were up by 41 per cent last year at the supermarket chain.

At Pret a Manger, they sell about a million a year. Anna Tebbs, UK head of food at Pret, said: “The idea originally had a mix of responses. Some were thinking: ‘Boiled eggs and spinach?’ And others were thinking: ‘Of course, this will be brilliant!’”

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Lisa Harris, a food trends expert at consultancy Harris and Hayes, said: “Protein has been a core message for several years and it doesn’t seem like it’s going away. We’re seeing yoghurt brands now calling their products ‘protein pots’ to appeal to people.”

Harris said: “We are generally seeing a move towards ‘clean label’ foods – people want to understand what they are eating. A protein bar might have a complex list of processed ingredients, while an egg seems more familiar.”

Alexa Mullane, a nuritionist, said she had noticed a shift to people wanting to choose healthier lunch options “because they notice that when they have a traditional sandwich and crisps they get hungry soon after and end up snacking on cakes and biscuits”.

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She said that although many of her clients prepared their own eggs to take to work, “it’s great that supermarkets are now offering egg pots as a healthy option for people who want more protein and nutrients, and less carbohydrates on the go”.

Mullane said eggs contain choline “which is essential for cognitive function and so helps our concentration, memory and mood – which makes an egg the perfect snack during the working day.”