TfL launches poster campaign celebrating 50 years of Pride

·2-min read
Poster featuring The Cocoa Butter Club, a performing arts venue that celebrates people of colour (TfL)
Poster featuring The Cocoa Butter Club, a performing arts venue that celebrates people of colour (TfL)

London’s public transport network will be host to a series of specially curated photographs and posters celebrating the LGBT+ community as TfL marks the 50th anniversary of Pride.

The capital’s Pride parade on Saturday 2 July will be the first since before the Covid-19 pandemic and will mark the 50th anniversary of the UK’s first Pride parade.

To celebrate, TfL has launched a series of posters and photographs at Tube, Overground and Elizabeth line stations that feature the stories of LGBT+ communities and businesses.

Contributors include The Cocoa Butter Club – a performance company that champions people of colour – and Gay’s The Word – the UK’s oldest independent LGBT+ book shop.

The collection will also celebrate some of London’s inclusive sports teams, such as Stonewall FC, London Cruisers and London Otters Rowing Club.

The UK’s oldest independent LGBT+ book shop is celebrated in the posters (TfL)
The UK’s oldest independent LGBT+ book shop is celebrated in the posters (TfL)

Marcia Williams, TfL’s Director of Diversity, Inclusion & Talent said: “TfL is a strong and constant supporter of Pride and LGBT+ communities and we’re committed to showing our continuous support all year round. This year, we’re opening a broader platform to experiences, voices and creativity from the community and we hope the wide collection of posters will engage, delight and inspire customers using the network.

“Everyone has the right to travel and feel safe whilst travelling on public transport, and we continue to do all we can to ensure public transport remains a safe and welcoming environment for all.”

Also on display will be portraits and stories of more than 20 members of TfL staff.

Members of Stonewall FC depicted on a TfL poster (TfL)
Members of Stonewall FC depicted on a TfL poster (TfL)

The series of posters will also feature the use of Polari, a historical form of slang used by members of the LGBT+ community to communicate discreetly.

London Pride 2022 will begin at 12pm at Hyde Park Corner with a parade that will follow the original route taken by protesters in 1972 before ending at Trafalgar Square where artists such as Emeli Sandé and Ava Max will perform.

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