Thank you for shopping with us but we're closing our branch
In the latest blow for Newport shoppers, the Isle of Wight branch of H&M is to close on February 4.
An in-store sign heralds the departure of the international clothing brand, which has a shop in South Street.
Instead, customers are being directed to its website.
The popular fashion brand currently occupies a significant two-storey retail space.
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The loss of H&M follows a number of permanent and temporary closures announced on the Island.
A number of pubs have shut their doors in recent weeks.
However, just a few doors away from H&M, Sports Direct recently reopened its new look and expanded store, which includes Game.
Meanwhile, there are plans for Tesco to open a branch in what was formerly Laura Ashley, on Newport High Street.
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The County Press has contacted H&M to ask about the future of its Isle of Wight employees.
The brand has closed more than 50 stores in recent months and currently runs just under 200 in the UK.