Lord Sugar is on the hunt for his 2023 business partner - but who has he fired so far?
The Apprentice welcomed 18 new candidates to the boardroom, where they will face the ruthless scrutiny of Lord Sugar and his aides Karren Brady and Claude Littner each week.
Read more: All the Apprentice 2023 candidates
Find out who was first to go, and what order the candidates were fired in.
The Apprentice 2023 fired candidates in order
Week 4 - Denisha Kaur Bharj
The Leicestershire businesswoman who was looking for investment in her false eyelash business became the fourth candidate fired from the process.
Bharj was team captain for the scavenger hunt challenge, which this year saw candidates visit Brighton to find bargains on a shopping list.
However, her team lost after failing to find three items on the list, racking up fines, and Lord Sugar told her: "You're no good at logistics, it was like organised chaos."
Week 3 - Gregory Ebbs
The online antiques dealer and local councillor became the third contestant to be given his marching orders by Lord Sugar.
Ebbs fell foul of a tough task working with preschoolers when the teams were tasked with creating cartoons for children aged two to four, who were largely unimpressed.
The candidate hit the headlines in the week leading up to his firing as one of the sellers using his antiques site had been selling Nazi memorabilia, which Ebbs apologised for.
Week 2 - Kevin D'Arcy
In week two, accountant Kevin D'Arcy became the second candidate to be fired when he crashed out of the bao buns task.
D'Arcy took the blame for pricing his team's market stall bao buns too low, but had no hard feelings about his time on the show.
He said: “Looking back, you remember the best bits and the fun times. You remember how much you laughed and got on with the other candidates.
“Overall, I think I met some amazing people. People I perhaps wouldn’t meet in my normal life, and I think being one of the slightly older contestants, it was interesting to meet some of the younger candidates and understand what they’re into and what their interests are.”
Week 2 - Shannon Martin
There were actually two departures in week two, as bridal boutique owner Shannon Martin decided to quit even though her team won the task.
She explained: “I think that going into the process, I was already having some doubts of whether I should go in or not.
“But when you’re given such an amazing opportunity, you’re not ever going to turn that down, it’s an opportunity of a lifetime that I’m forever grateful for.”
Read more: All The Apprentice winners so far
She added: “But I’m a perfectionist, I need to know what’s going on all the time and not being able to know how things were going on at home or what was happening at work was really hard for me. The unknown is definitely not something I’m good at.
“The more I thought about it, the more I thought, ‘Am I in here for the right reasons? Do I really want a business partner? Is this what I want? Do I want my life to change?’ and it really made me realise I love my life, I love the team and I love everything about my life.
“I knew that I could potentially win the show, and did I really want to win and have my life completely changed? No, I didn’t. I wasn’t in there for the right reasons.”
Week 1 - Emma Browne
The series got off to an exciting start as the candidates jetted off to the Caribbean on a mission to sell holidaymakers sightseeing tours of Antigua.
But for senior account executive Emma Browne, it was the end of the road on her Apprentice journey as she was the first person to be fired.
She said: “I’m not going to be a sore loser. I put myself forward and someone had to go. I’m not painful about it.
“I spent so much time doing a business plan that I probably wouldn’t have spent as much time doing if it wasn’t for The Apprentice.”
Browne, from County Kildare, added of Lord Sugar: “If he had been there during the task, his opinion could have been completely different, but I suppose that he’s made his decision from other people’s judgments.”
The Apprentice continues on Thursdays at 9pm on BBC One.