Ten years ago, Steve Jobs stood on stage and said, ‘Every once in a while, a product comes along and changes everything’.
There’s just one, tiny problem – the name.
According to sources speaking to Japanese Apple blog Macotakara, the name of the new phone is going to be, ‘iPhone Edition’.
Trips off the tongue, doesn’t it?
The idea, according to Japanese sources is that it’ll sound more expensive – justifying a price tag which many sources suggest will be the wrong side of $1,000.
The new phone is expected to launch in September at a special event, as is traditional from Apple – but analysts are expecting something very big.
Respected analyst Ming-Chi Kuo – who has a long track record of accurate predictions of upcoming iPhone models – said that Apple is going to shake things up with a new ‘curved’ look in 2017.
The prediction has been echoed with rumours from within Apple’s supply chain.
Speaking to Nikkei Asian review earlier this year, source predicted that the next phone would be ‘equipped with a screen bent on the two sides’.
As well as a larger screen dominating the front of the device, Apple may well ditch the Home button entirely – echoing rival Google, whose Pixel phone has no physical buttons on the front.