I Think This Little-Known Label Creates the Coolest Spring Dresses

·2-min read

As a Fashion Editor, every now and then you spot a dress that all of a sudden seems like it's everywhere. Last summer it was Cult Gaia's Serita Dress—which Rosie Huntington-Whiteley and Candice Swanepoel wore on repeat. Though recently it seems Tove's Ceres Tie-Detail dress has taken over the top spot as the front-runner for It-dress of the season ahead.

Created in an array of shades and lengths, over the last few weeks we've spotted countless influencers rewearing their Tove dresses from last year. Cue the orange iteration of the brand's bestselling Ceres, which Lucy Williams has worn, a yellow edition seen on Monikh Dale, a crisp white version sported by Babba C Rivera (among many, many others), and a versatile beige number on Bettina Looney.

Launched in 2019, it's clear that Tove has captured the attention of the fashion set and we are hardly surprised. The brainchild of Topshop alumni Camille Perry and Holly Wright, the designers have an idea of what will resonate with customers. Their modern, contemporary designs feel fresh yet approachable, with quality and craftsmanship to last for seasons to come.

Tove's tie-detail dress is undoubtedly a winner for spring—just ask the influencers below. Keep scrolling to see how the style set are wearing Tove dresses, then shop your favourite.

Shop the dress:

Tove Ceres Tie-Detailed Gathered Cotton-Poplin Midi Dress (£528)

Shop the dress:

Tove Ceres Tie-Detailed Cotton-Poplin Mini Dress (£395)

Shop the dress:

Tove Ceres Gathered Organic Cotton-Poplin Midi Dress (£425)

Shop the dress:

Tove Flores Gathered Silk-Georgette Dress (£725)

Shop more Tove dresses:

Tove Joli Cowl Dress (£425)

Tove Devon Ruched Black Polka Dot Mini Dress (£425)

Shop the dress:

Tove Celise Silk Slip Dress (£150)

Tove Holly Chocolate Brown Silk Dress (£695)

Tove Isola Silk-Crepon Dress (£645)

Tove Ceres Gathered Organic Cotton-Poplin Midi Dress (£425)

Tove Etienne Georgette Dress (£695)

Tove Ceres Metallic Silk Midi Dress (£745)

Tove Maren Pleated Organic Cotton Midi Dress (£425)

Tove Annely Cowl Sleeveless Dress (£425)

Tove Iris Silk-Crepon Mini Dress (£425)

Tove Veda Fawn Dress (£645)

Opening Image: @monikh

Next up, the biggest S/S 21 fashion trends you need to know.

This article originally appeared on Who What Wear

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