Three-floor bar opening in Birmingham New Street with 'British countryside' vibes

Further details about a new three-floor bar on Birmingham's New Street have been revealed. Clays will be a virtual clay target shooting experience that replicates a British shooting ground.

The venue will be set across three floors with space to host 500 people. The interior will be 'inspired by the British countryside' with a focus on greenery.

Clays will have a 'premium' food menu according to plans, designed by culinary director Roger Olsson. The menu has yet to be revealed but it's understood it will feature sustainable British produce and cocktails.

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The Birmingham branch of Clays will join its two London venues, the first of which opened in Moorgate in 2021 and the second that opened on Canary Wharf the following year.

Tom Snellock, the founder and CEO of Clays, said: "Clays has reinvented the traditional country sport of clay shooting by combining a virtual shooting experience with a beautiful bar environment to offer guests something truly unique. We think everything's better with a bit of friendly competition in the mix and our epic social experience gets every guest in the group involved and excited."

Announcing that Clays was now inviting customers to book for Christmas parties commencing December 2 via its website, Tom added: "We're ready to bring the Clays experience to the Midlands and we hope to see you there!"

An exact opening date has yet to be revealed. Work is currently underway to renovate the space in the prominent spot on one of Birmingham's busiest streets.