Three people have died after a car smashed into a retirement home in Notting Hill.
Nine people from the sheltered accommodation block were rescued by firefighters following the horror crash in Great Western Road at 4.50am on Tuesday.
Witnesses described how a man leapt from his bed and tried to pull screaming victims to safety before their car was engulfed with flames.
Firefighters extinguished the blaze but three people were pronounced dead at the scene, just a hundred yards from Westbourne Park station.
A huge cordon has been thrown around the scene by police accident investigators.
A witness said: “A guy who had no top on ran out and was trying to drag someone out of the car. There was screaming and shouting and smoke and he was doing his best but then flames starting shooting up. We all rang the emergency services.
“The man with no top was doing his best he had obviously just got out of bed. It was a terrible scene to wake up to. I just think of the poor families.”
Another said: “There were flames shooting up from the car. There were people on the street and all the traffic stopped. It was like something out of a movie. My kids were crying. It was horrific.”
The incident happened very near to Westbourne bus garage. A worker said: “Some of our guys were coming into work and saw it everyone is in shock. Some of our workers ran from the garage to try to help. We all did our best to try to help.”
Manuel Gaspar, manager of the Transparent World cleaning company, based opposite the crash said he was woken by the “awful” sound of the car smashing into the block.
He told the Standard: “The impact was awful. There was debris spread all over the road.
“We saw a neighbour who was very brave. He had just woken up and didn’t have a shirt on and was trying to get into the passenger door. All the other doors were stuck or too damaged.
“He was shouting asking the people inside if they could untie their seatbelts but he was getting no response.
“They might have been dead already.
“The smoke was going into the old people’s home and then the fire started in the back of the car.”
He added: “People will be very shocked around here and we are so sorry for their families.”
The Metropolitan Police said there were not believed to be any other injuries and at this stage no other vehicles were believed to have been involved.
Detectives from the Serious Collision Investigation Unit are appealing for witnesses and those with dash cam footage to come forward following the incident.
A London Fire Brigade spokesman said: “Firefighters were called to reports a car had collided with a sheltered accommodation block.
“The vehicle was alight when crews arrived. Crews tackled the fire and led nine people to safety from the block via an internal staircase.”
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