Tidal Music App Crashes Down The Charts

Tidal - the service backed by the likes of Madonna and Kanye West to take on Spotify - appears to have flopped.

It was designed to give musicians a bigger slice of streaming profits, but it is now no longer in the top 800 apps on Apple's store.

Meanwhile, rival app Spotify has soared and appears in the top five apps, suggesting the launch of Tidal increased awareness of Spotify.

Last week Tidal chief executive Andy Chen left the company as part of a "streamlining" of the company, which was only launched in March.

Tidal's iPhone app peaked at 27 three weeks ago but has been steadily falling ever since.

It is now the 872nd most downloaded app and 51st in the music category.

Last week Kanye West deleted most of his tweets about Tidal, and removed his Tidal Twitter avatar.

Tidal is billed as the first artist-owned platform for music and video.

The service is backed by a series of A-list musicians including Chris Martin, Beyonce and Jay Z.

Users can pay either £9.99 a month for a standard streaming service or £19.99 for high quality streaming. Unlike rival Spotify, the service does not have a free tier.