TikTok launches 20-minute Series videos that you can pay to watch

TikTok says it will allow users to apply to use the new Series feature in the coming months (TikTok)
TikTok says it will allow users to apply to use the new Series feature in the coming months (TikTok)

TikTok popularised short videos, only for its rivals Instagram and YouTube to copy the format. Now, the platform beloved by Gen Z is making its clips longer with the launch of a new feature called “Series.”

The update will allow popular TikTok creators to share videos of up to 20 minutes long as part of premium collections. That means you’ll have to pay to watch the videos, with prices dictated by creators.

One Series can include up to 80 videos, which can be purchased through in-video links or from an eligible creator’s profile. TikTok says it will allow more users to apply to use the feature in the coming months.

Seeing as TikTok already boasts an app for smart TVs, it makes you wonder if the company wants to get into proper shows, such as those on Netflix and other streaming services. Perhaps that’s where TikTok Series is ultimately headed.

We’ve already seen the release of reality shows that revolve around TikTok stars and collectives such as Charli D’Amelio and the Hype House, the latter on Netflix. Now, those creators can ostensibly make longer content themselves.


Introducing TikTok Series 🥁 Our new premium feature enables creators to post Collections of up to 80 videos, each up to 20 minutes long 🙌

♬ original sound - TikTok Newsroom - TikTok Newsroom

TikTok users are a creative lot, so it will be interesting to see how they utilise the Series feature to create longer content. Grouping videos together could also allow prolific creators to direct users to a bunch of videos in a specific category, such as make-up tutorials, shopping hauls, and celeb gossip. News of the feature first surfaced in February, alongside reports that TikTok was introducing a new creator fund with higher payouts.

While it’s primarily known for its endless feed of short clips, there are ways to share and view longer videos on TikTok. Chiefly, the app lets you share livestreams of any duration, though it recommends a sweet spot of 30 minutes.

Last February, TikTok also upped the maximum length of videos from three minutes to 10. That was seen as the company’s way of competing with YouTube, which previously launched a competing clips feature called Shorts.

Still, some may be concerned about the timing of the move. After all, TikTok and other social media plaftorms are encouraging younger users to track the amount of time they spend on their apps. Only last week, TikTok introduced a default 60-minute daily time limit for users aged under 18.