Undereye bags are apparently the latest makeup trend — and people are actually loving it

·2-min read

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A video posted by Sara Castens, which has garnered more than 1.6 million views, was what started TikTok's obsession with undereye circles (Photo via @saracarstens TikTok)
A video posted by Sara Castens, which has garnered more than 1.6 million views, was what started TikTok's obsession with undereye circles (Photo via @saracarstens TikTok)

Dark undereye circles are apparently now not only a symbol of sleep deprivation — but also fashion.

According to some TikTok users, using makeup to create the illusion of undereye circles is the latest makeup trend.

Several months ago, influencer and model Sara Carstens took to TikTok to share a now-viral clip of herself applying makeup to create darker patches under her eyes. Since then, artificial dark circles and undereye makeup have become increasingly popular — and TikTokers are loving it. 

"So you're telling me that my biggest insecurity that I've tried to hide for years is now attractive? I just — I'm happy," a TikTok user commented on the video.

"I have awful eye bags. I've always been insecure about them. If people make them a trend I'll be flattered, not offended whatsoever," echoed another user.

"Yes! Normalize undereye bags," another added.

"Undereye circles are a trend now? This is my time, baby!" one person added.

"Just found out that people on TikTok are using makeup to give themselves undereye bags... The trends are finally working in my favour," another tweeted.

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Carstens revealed in an interview with TODAY that she started the trend because undereye circles have been something that she has struggled with for years.

"I have them genetically and they were always very intense. The first makeup product I picked up was concealer. Later I realized that it’s nothing to be ashamed of and they can actually look pretty cool, so I decided to embrace them and include them in a few of my makeup looks," she said, adding that she hopes the trend will pick up even more momentum, and ultimately normalizes the look. 

"A lot of people have struggled/still struggle with their dark eye bags/circles and now we finally see the aesthetic and beauty in them."

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